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What Does Conception Mean?

Conceptualization involves the development of a well-thought-out plan and a clear structure for a project. It encompasses analyzing goals, requirements, and needs, devising solution approaches, and defining the scope of the project. Conceptualization lays the foundation for successful project management by providing a clear direction and enabling efficient execution.

Few things hit a project with such force as an immature, incomplete, or faulty concept. The impact of these blows often leads to delayed deadlines, increased costs, compromised quality, and frayed nerves.

The reasons behind a poor concept stem from lacking expertise, insufficient practical experience, and misallocated resources. We've seen countless external concepts of all kinds and have dealt with their repercussions. All of these experiences have been incorporated into our formula for a successful conceptualization, forming the robust backbone of prosperous projects.

Services in Conception

Identifying customers' requirements and goals along with a detailed analysis of the project environment to establish a clear foundation for further project management.

Developing a comprehensive strategy and concept to achieve project goals and ensure success. This involves considering potential challenges and risks and outlining measures to address them.

Structuring the information and content of the project to ensure a user-friendly and intuitive user experience. This includes organizing content, navigation elements, and designing a logical structure for all information.

Clearly defining and delimiting the project scope to effectively plan tasks, responsibilities, and resources while minimizing the risk of "scope creep". This ensures better project control and helps adhere to budgets and schedules.

Creating a detailed document that precisely describes the requirements, functions, and technical specifications of a project. It serves as a basis for communication between clients and service providers, preventing misunderstandings and ensuring a smooth project workflow. It's also used to adequately compare various offers and proposals from providers. The specification typically includes information such as project goals, functionalities, interfaces, design requirements, and milestones.

A target audience analysis is of immense importance as it ensures alignment with reality. Through a thorough analysis of the target audience, informed decisions can be made during conceptualization to best accommodate the needs, interests, and behaviors of the audience.

Unique Concepts

No question about it, we truly enjoy our profession. This is not just because of the passion for our work, but primarily due to the way we interact with each other. Cold business relationships where profit is the only priority and everyone steps over others to get ahead are definitely not our style. Instead, we prefer to pull together as a team. After all, we're all in the same boat in the end. Consequently, we maintain very friendly and pleasant relationships with all our customers, partners, and team members. We philosophize, laugh, and enrich each other with fresh ideas and creative thoughts.

Our motto is not to simply say "Yes" and "Amen" comfortably, but to measure our advice and implementation against the best possible outcome. Much trouble and money can be saved when enough focus is placed on precision and quality. This includes asking the right questions in crucial situations and making difficult decisions. This is our job, to achieve optimal results and satisfy our customers.

Concepts serve as the common denominator that everyone must adhere to, otherwise misunderstandings and unchecked growth can lead a project astray. With decades of experience in project management, we are well acquainted with the most common as well as the most inconspicuous stumbling blocks that can disrupt projects, whether big or small. Thanks to well-thought-out concepts, we put projects on stable and earthquake-resistant footing.

Why Concepts?

Risk Minimization

A concept allows for the early identification of potential risks and challenges, enabling measures to be taken to minimize risks and successfully complete the project.

Mandatory Requirement

For certain, often larger projects, there is a requirement to create a concept with a list of requirements or specifications and make it accessible to potential providers through a public tender process.

Meaningful Comparisons

A significant advantage is the "standardization" of proposals. Well-structured and thought-out concepts allow for the comparison of different providers that have submitted proposals based on the same concept. If each provider follows their own structure, the task for the client to filter out the truly best offer becomes much more challenging.


Creating a concept tailored to the needs and requirements of clients can better fulfill expectations, undoubtedly leading to higher customer satisfaction.

Foundation of Collaboration

A concept serves as a common foundation for communication among project stakeholders and promotes efficient collaboration, as all parties understand the same goals and expectations.

Clarity and Structure

A well-developed concept acts as the compass that provides a clear direction for the project. Additionally, it structures complex relationships and simplifies connections, facilitating implementation and yielding measurably better results.


Thorough planning and definition of resources are essential for a project. Time, budget, and personnel must harmonize. This leads to sustainable benefits and avoids excessive costs.

Interesting Facts About Concepts

Pictures Speak Louder Than Words

During the development of the popular video game "Super Mario Bros." in 1985, level designs were drawn on paper, which then served as templates for programming.

Military Origins

The concept of "project evaluation and review technique" (PERT) was developed by the US Navy in 1958. It is a method for estimating times and resources in a project plan and was originally used for complex military projects.

Critical Paths

The concept of the "critical path method" (CPM) was developed in the late 1950s by James Kelley and Morgan Walker. It is a method for determining the longest path and critical activities in a project plan.

Everyone Knows It...

The concept of "Murphy's law" states that anything that can go wrong will go wrong. It underscores the need to consider possible problems and challenges early in the conception phase.

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"The first step is the most important. Let's start walking together."

Chris Casutt

RealizationZone, CEO

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