"Reading is thinking with someone else's brain" or "Reading means dreaming through a foreign hand." These brilliant quotes convey the immense captivating power of writing. Word by word, a poignant picture is painted, assembling like a puzzle in the reader's mind. No image is the same despite overlapping hues. Once we know the guidelines from our clients, with which colors, brushes, and accents we should paint the images in their minds, we start typing on the virtual canvas.